Operations and marketing
Shop development encompasses the customized technical implementation of modern online shops on leading e-commerce platforms. The right technological approach determines scalability, performance, and long-term success. The choice between Shopware 6 and Shopify—two of the most powerful and widely used systems in e-commerce—is particularly important.
Shopware 6, a leading German e-commerce platform, is especially strong in the B2B segment. It offers maximum flexibility through open-source technology and access to the entire source code. With its headless architecture, API-first structure, and powerful rule builder, Shopware 6 allows for the implementation of complex, customized business logic—ideal for companies that value complete control and compliance with German GDPR regulations. Shopify, on the other hand, scores points with its user-friendliness, global reach, and an impressive selection of over 8,000 apps within its own ecosystem. More than two million active shops worldwide use the platform—a testament to its stability, scalability, and intuitive usability. Shopify makes getting started easier, especially for small and medium-sized businesses that want to launch their online sales quickly and efficiently.In a direct comparison, Shopware 6 impresses with its depth and customizability, while Shopify shines with its user-friendliness, cloud-based architecture, and speed. Shopify operates with monthly fees and transaction costs, while Shopware 6 offers a long-term solution with an optional free Community Edition. Both systems provide excellent foundations for successful e-commerce projects, but differ in their degree of customization and technical control. At code council, we create next-generation online stores using headless commerce solutions based on Shopware 6 or Progressive Web Apps (PWAs). Separating the frontend and backend significantly increases flexibility, performance, and development speed. PWAs combine the best of both worlds – app-like user experiences with the reach of traditional websites. They load extremely quickly, work offline, improve SEO signals, and demonstrably increase conversion rates.
As an experienced Shopware 6 agency based in Darmstadt, we implement enterprise projects with custom plugins, themes, and high-performance integrations. We fully utilize the platform's capabilities – from rule builders and flow builders to multi-store structures and B2B functionalities.
We design custom Shopify stores with tailored Liquid templates, app integrations, and optimized checkout processes. A clear focus is placed on loading speed, user experience, and increasing conversions through targeted micro-interactions.
Our API-first architecture offers technical freedom. Progressive Web Apps create app-like experiences on any platform. This technology is ideal for companies that want to combine state-of-the-art web standards with top performance.
We ensure a smooth technological transition from systems like Magento, WooCommerce, or Oxid to modern solutions like Shopware 6 or Shopify. Data integrity, SEO structure, and continuous operation are guaranteed at all times.
Our specialists specifically improve Core Web Vitals, reduce loading times, and optimize caching and code structure. Through image compression, asynchronous script loading, and CDN integration, we help online stores achieve better rankings on Google.
We begin with a thorough analysis. Business logic, technical requirements, and integration needs define a common path for the ideal platform.
Shopware 6 or Shopify? Based on your goals, we recommend the ideal solution for maximum performance and scalability.
Our developers work according to modern standards. The code is maintainable, scalable, and future-proof.
From strategy and development to optimization – everything from a single source. No external interface problems.
We develop online shops that work with inventory management, CRM and marketplaces, and we support them over many years. If you build a shop with us, you work with the same team in concept, development and operations.
Aziz Ajaghfouf, Managing Director
These platforms offer high flexibility, scalable solutions, and modern APIs. They allow for the efficient development, migration, or expansion of individual online stores.
We start with planning and requirements gathering, develop a customized solution, test intensively and support you during the go-live.
Headless means that the frontend and backend are separate. This enables faster loading times, flexible designs, and better user experiences.
Yes, we plan and implement migrations without data loss, including data transfer, SEO and campaign setup.
We optimize loading times through caching, image compression, asynchronous loading and the implementation of a Content Delivery Network (CDN).
