From PrestaShop to Shopware 6: Online Shop Connected to Inventory, POS and eBay
Hechler-Nickel sold online through PrestaShop while inventory management and the in-store till ran separately. We migrated the shop to Shopware 6, connected inventory management and the POS system, and added sales via eBay.
About Hechler und Nickel
Hechler und Nickel runs a premium fashion store in Darmstadt and sells the same brands online. Physical retail meets e-commerce here: both channels draw on the same stock.
The Starting Point
The shop ran on PrestaShop and was connected neither to inventory management nor to the till in the store. Every in-store sale and every online sale was recorded separately.
This caused four problems:
- Separate stock: an item sold online could already have been sold in the store, and vice versa.
- Manual effort: products, prices and stock had to be maintained more than once.
- Limited reach: without a marketplace connection, sales were confined to the shop itself.
- Dated appearance: the design and visibility of the shop did not match the brands on offer.
What was needed was a solution that puts store and online shop on a shared data basis and opens up additional sales channels.
Our Approach
We migrated the shop to Shopware 6 and connected it to the systems that control the flow of goods.
Our approach in four steps:
- Migration: products, categories, customers and orders were transferred to Shopware 6 and verified before the switch.
- Inventory and POS: both systems were connected so that stock from the store and the online shop sits in one data set.
- Marketplace: the eBay integration transfers products and stock automatically, with no separate maintenance.
- Visibility: the shop design was reworked, the technical basis for search engine optimisation put in place and campaigns connected.
Existing URLs from the old shop were redirected so that rankings and inbound links were preserved.
The result
Store, online shop and marketplace have since worked from one shared data set.
- One stock level: sales in the store and online affect the same stock directly.
- Less maintenance: products and prices are maintained once and used across all channels.
- An additional channel: through eBay, Hechler-Nickel reaches customers beyond its own shop.
- Better visibility: a reworked design, technical search engine optimisation and campaigns bring more visitors to the shop.
According to Hechler-Nickel, visitor numbers and revenue developed strongly after the relaunch: around twice as many visitors and a multiple of the previous revenue.
Working together for many years
code council is a great partner and is supporting us for many years. We would like to thank them for their support so far and look forward to working with them in the future!
Your contact for digital commerce
We develop online shops that work with inventory management, CRM and marketplaces, and we support them over many years. If you build a shop with us, you work with the same team in concept, development and operations.
Aziz Ajaghfouf, Managing Director
