Hechler Nickel Warenwirtschaft Integration

About Hechler and Nickel

Hechler-Nickel.com is an exclusive provider of premium fashion and luxury clothing located in the heart of Darmstadt. The company offers a carefully selected range of high-quality brands, ensuring that fashion-conscious customers always get the best. Their store in Darmstadt is renowned for its exceptional shopping experience and is considered the go-to destination by discerning customers.

With a strong focus on quality and style, Hechler-Nickel.com has firmly established itself as a leading name in the high-end fashion segment, staying ahead of the latest trends.

Result overview:

Revenue Increased by x5: The more efficient processes and improved online presence resulted in a significant revenue increase.

Traffic Doubled: The optimized store and SEO integration brought more organic traffic.

Optimized Processes: Full integration of inventory management and checkout improved efficiency and reduced errors.

Increased Reach: With eBay integration and Ads campaigns, Hechler-Nickel greatly expanded its market presence.

The Case

Hechler-Nickel originally used PrestaShop, a platform that no longer met their needs. The lack of an integrated inventory management system and checkout made operations difficult and inefficient. Furthermore, there was no connection to platforms like eBay, limiting their growth potential.

The main issues Hechler-Nickel faced were:

Lack of Integration: The store was not connected to an inventory management system or checkout, complicating order and inventory management.
Inefficient Processes: The separate systems led to delays and errors.
Limited Reach: The absence of eBay integration restricted growth potential.
Competitive Pressure: The online store couldn't compete effectively with others due to inefficient processes and outdated design.

Integration of inventory management and checkout in Hechler-Nickel’s new Shopware 6 online store

Our Solution

We migrated Hechler-Nickel’s online store to Shopware 6, a scalable and user-friendly e-commerce platform. We integrated an inventory management system and checkout solution, enabling efficient stock and order management. This system integration ensures smooth operations and eliminates errors.

Additionally, we created an eBay connection to expand the company’s reach and enable sales on a global marketplace.

The store design was modernized to enhance the shopping experience. With targeted SEO strategies and Ads integration, we increased the store’s visibility and boosted brand awareness.

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Improved SEO performance and Ads integration for Hechler-Nickel after Shopware 6 migration

By migrating to Shopware 6 and integrating a seamless system, Hechler-Nickel was able to not only optimize internal processes but also significantly increase efficiency. The integration of inventory management, checkout, and eBay connection expanded the reach and improved sales. With the optimization of the design and the implementation of SEO strategies as well as Ads integration, Hechler-Nickel was able to double its traffic and increase revenue by fivefold.

These strategic measures have not only strengthened Hechler-Nickel's position in the market but have also laid the foundation for further growth and long-term competitiveness. The company is now well-positioned to continue expanding its role as a leading player in the high-end fashion segment.

What our customers are saying

code council is a great partner and is supporting us for many years. We would like to thank them for their support so far and look forward to working with them in the future!

- Martina Nickel, Hechler & Nickel Fashion GmbH

Why us

We develop e-commerce solutions that create clarity.
Structured, connected, and integrative. Technology with impact.

What sets us apart is not only our technical expertise,
but our understanding of structures, workflows, and responsibility.
We do not work as external service providers, but as part of the whole. Thinking along and accompanying.

We create clarity. We bring momentum. We provide relief.

If you don’t just want to operate e-commerce, but actively shape it
with a team that takes responsibility and thinks ahead, then let’s talk.

Aziz Ajaghfouf, Managing Director

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Ecommerce Agency from Darmstadt, code council GmbH, CEO Aziz Ajaghfouf

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